Leonetto Cappiello is often called the father of the Modern Poster. His posters are a sequel to the works of the artists such as Villemot, Cheret and Pal. The Italian born artist, became famous in 1900 and created posters in Paris for over forty years. In 40 years he produced 1000 cutting-edge posters, leading the Art Deco movement and setting the precedent for today’s advertising techniques. Viewers are viscerally enticed to dig in to “Pates Baroni” as enthusiastically as its subject digs into his plate of pasta.
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